Every company is a community

If your community tells you your strategy is wrong, believe them.

There’s a piece in the latest Harvard Business Review which starts with a premise I’d like to challenge:

It’s well-known that firms where strategy and culture align outperform firms where they do not. It follows, then, that if the two aren’t aligned, you most likely need to change your culture.

The rest of the article goes on to describe how storytelling …