Publishers on social media are between a rock and a hard place

With no one single good choice, audience teams have trade-offs to make.

Publishers are between a rock and a hard place as they try and figure out where to devote their time and energy. The options are:

Mastodon: My favorite network to use, but not a good fit for publishers’ existing audience models. Mastodon has no effective cross-network search and blocks browser referral data, which means audience teams have no idea how ma…